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PAULA CHACON

HELLO

Come on in!

The best marketing doesn't feel like marketing at all.

It feels like a story worth following, a community worth joining, and an experience worth sharing.

That's the kind of work you'll find here.

What I Do

01 Creative Direction

Campaign concepts, content ideation, script writing, shoot direction, post-production review, brand consistency

02

03 Events & Experiences

Community events, launches, activations

Digital Marketing

Ads, email marketing, growth strategies

Brand Development

Voice, messaging, customer experience

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Social Media Management

& Brand.

Led the brand voice, identity, copywriting, and creative direction behind El Paso's largest homebuilder. From concept to production, I directed every campaign and shoot, generating over 2.2 million organic views in 2025 while filling Realtor events and building a community of hundreds of industry professionals.

Brandon List @bingo

Campaign Content and Direction.

Created an integrated campaign to reposition Brandon List's lending team as the preferred path to homeownership. Designed a content system tailored to audiences in 23 U.S. cities, leading every stage of production, from campaign strategy and copywriting to casting, directing, and final creative execution.

Brand Guideline

Diamond Homes

Big ideas are only as good as their execution. I led the people, timelines, and production behind 160+ creative projects every month—keeping creativity moving without missing a beat.