P
C
PAULA CHACON
MARKETING MANAGER • SALES • CREATIVE LEAD
HELLO
Come on in!
About
me
I am a Manager and Creative Lead who blends strategy, storytelling, and execution to build memorable brands.
I create integrated campaigns across social media, video, paid advertising, email, and content strategy, taking ideas from concept through launch and reporting. I’ve led multi-market marketing for leading real estate brands, coordinated creative teams, and helped generate more than 2 million organic views through content that connects.
PC
What I do
01
Brand & Campaign Strategy: Turning business goals into clear, integrated marketing campaigns.
02
Creative Direction & Content: Leading video, social, photo, scripts, and storytelling from concept to final delivery.
Social & Growth Marketing: Building content and paid-social strategies that grow visibility, engagement, and demand.
03
Team & Production Leadership: Coordinating creative teams, shoots, workflows, and high-volume content production.
04
CLICK THE IMAGE TO WATCH!
GOLDEN HILL TOWN HOMES • PAID MEDIA CAMPAIGN
8 TOWNHOMES LEASED IN 2 WEEKS
I launched Golden Hill Townhomes’ Instagram presence from scratch and developed a DM-driven paid campaign designed to turn content into rental inquiries and inquiries into leases.
8
TOWNHOMES LEASED
70+
DM LEADS
66.7 k
VIEWS IN ONE MONTH
What I led
→Launched a new Instagram account
→ Wrote Scripts/ directed videos
→ Published 5 video posts
→ Published 3 photography carousel posts
→ A/B tested 2 video ad creatives
→ Optimized the campaign around the top-performing video
Campaign Results
→ 70+ leads through Instagram DMs
→ 66,749+ views in one month
→ 8 townhomes rented in 2 weeks
EDWARD HOMES
Social Media
Management
Led the brand voice, identity, copywriting, and creative direction behind El Paso's largest homebuilder.
SELECTED WORK
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THE IMPACT
2.2 M +
ORGANIC VIEWS IN 2025
3K +
FOLLOWERS GAINED
4
MARKETS SUPPORTED
4 X
WEEKLY CONTENT CADENCE
BINGO
National Social Media Campaign
CAMPAIGN STRUCTURE
Two Content systems
One national campaign.
Status: Pre-launch. Developed ads for 23 U.S. cities alongside dedicated content built exclusively for BINGO’s social channels.
01 Paid Ad Creative
Localized advertising across 23 U.S. cities.
02 Organic Social Content
Social-first videos and content made for BINGO’s owned channels.
My role > > Strategy · Copywriting · Casting · Creative Direction · Production
CLICK THE IMAGE TO WATCH!
Extra Work
Click the image to watch!
Big ideas are only as good as their execution. I led the people, timelines, and production behind 160+ creative projects every month—keeping creativity moving without missing a beat.
LETS WORK TOGETHER!
I bring strategy, story telling, sales skills and organized execution to marketing teams.
PAULA CHACON
Marketing Manager
& Creative Lead